Senior Digital Marketing & Social Media Strategist

Job ID: 106829

Location: Oregon City, Oregon

Full/Part Time: Full Time

Regular/Temporary:Regular

CLACKAMAS COUNTY CORE VALUES

Clackamas County employees work to serve the public and enrich our community. In that spirit, we pledge to hold ourselves to these standards at all times in our interactions with customers and one another:

• Service

• Professionalism

• Integrity

• Respect

• Individual accountability

• Trust

By incorporating these values into our daily routines, we can better serve our customers, ourselves and our projects. We're always looking to improve. That's the Clackamas County SPIRIT. https://www.clackamas.us/countyadmin/spirit

Clackamas County is committed to building a community where people thrive, have a sense of safety, connection, and belonging, so that everyone is honored and celebrated for the richness in diversity they bring. We encourage applicants of diverse backgrounds and lived experience to apply.

CLOSE DATE

This position will remain open until filled. The first application review will be Monday, February 27, 2023. We reserve the right to close this recruitment at any time on or after that date.

PAY AND BENEFITS

Annual Pay Range: $72,534.18 - $91,984.96

Hourly Pay Range: $34.872201 - $44.223540

Salary offers will be made within the posted pay range and will be based on a candidate's experience (paid or unpaid) that is directly relevant to the position. This position is classified as a Senior Tourism Specialist.

Clackamas County proudly offers an attractive compensation and benefits package, including competitive wages, cost-of-living adjustments, merit increases (for eligible employees), and a robust sick and vacation plan for regular status employees.

We encourage and support employee health and wellness by offering health and wellness classes and events and alternative care benefits so that you can customize your wellness needs to fit your lifestyle. Employee benefits become effective the first of the month following an employee's hire date.

Attractive benefits package and incentives for employees in regular status positions are detailed below.

Generous paid time off package, including:

• 12 hours of vacation accrued per month

• 8 hours of sick accrued per month

• 10 paid holidays and 1 personal day per year

Other Benefits:

• Membership in the Public Employees Retirement System (PERS)/Oregon Public Service Retirement Plan (OPSRP):

• Employer paid 6% PERS retirement contribution (The county currently pays the employee's share of the retirement contribution.)

• A Choice of Medical Plans that include chiropractic coverage, alternative care, vision, and prescription drug coverage

• A Choice of Dental Plans

• Robust EAP and wellness programs, including gym discounts and wellness education classes

• Longevity pay

• Other retirement Savings Options that allow for additional retirement funds savings, including an option to contribute a portion of employee earnings on a pre or post-tax basis to a 457b Deferred Compensation Plan

• A variety of additional optional benefits (see links below for additional information)

This is a full time County position represented by the Employees' Association.

https://dochub.clackamas.us/documents/drupal/1e311321-f9ff-4daa-8753-bbdfb4e8d1b4

http://www.clackamas.us/des/benefits.html

JOB DETAILS AND QUALIFICATIONS

Clackamas County Tourism seeks a knowledgeable, self-motivated, personable, and detail-oriented communications leader to join our team as a Senior Digital Marketing & Social Media Strategist.

The selected candidate will assist in developing and executing tourism marketing initiatives with a strong emphasis on digital marketing and social media planning, strategy, tactics, and analytics, along with content creation and special Tourism projects. This position requires the flexibility to craft messaging for varying audiences, from fact-based, formal content for board members to casual and humorous content for social channels. Success as a Senior Digital Marketing & Social Media Strategist requires effective collaboration with tourism partners, communities, media, and governmental agencies.

The Senior Digital Marketing & Social Media Strategist reports to the Marketing Lead, who is responsible for the marketing elements of the tourism program to support the priorities set by the Tourism Development Council and the Tourism Master Plan. Supporting all activities of the tourism program, including publications, marketing, communications, public relations, community relations, and development work, the Senior Digital Marketing & Social Media Strategist leads the work of assigned contractors, vendors, and personnel.

Clackamas County Tourism is the destination organization for Clackamas County. It is funded by the transient lodging tax charged on all overnight stays in commercial lodging facilities in the county. Tourism is responsible for strategies that both develop tourism attractions, facilities, and products and market the destination through advertising, promotions, public relations, and sales materials. By enhancing experiences and deepening awareness of the destination, Tourism contributes to economic development and local vitality. To learn more, visit https://www.mthoodterritory.com/

Required Minimum Qualifications/ Transferrable Skills:*

• A minimum of five (5) years of experience in the travel, tourism, and hospitality industry (Examples include customer-facing positions at restaurants, parks, attractions, hotels, outdoor gear shops, and local boutiques.)

• A minimum of three (3) years of experience leading digital marketing and social media planning, strategy, and tactics for a brand

• At least one (1) year of project management experience

• Experience with implementing or overseeing search engine optimization and search engine marketing

• Experience providing excellent customer or client service

• Experience building rapport and relationships with co-workers, vendors, businesses, community members, or potential clients/partners

• Strong communication skills

• Ability to work a flex schedule in order to fulfill social media and content posting requirements outside of the standard hours

• Driving is required for County business on a regular basis or to accomplish work. Incumbents must possess a valid driver's license, and possess and maintain an acceptable driving record throughout the course of employment. http://dochub.clackamas.us/documents/drupal/828106a0-265a-47cc-a3a6-0a2c8b028673

Preferred Special Qualifications/ Transferrable Skills:*

• Five (5) or more years of experience in content strategies, marketing campaigns or public relations initiatives

• Experience working with media to promote a consumer-facing brand

• Experience collaborating with vendors or contractors to meet organizational goals and optimize efficiency

*For Veterans qualified for Veteran's Preference: If you believe you have skills that would transfer well to this position and/or special qualifications that relate to this position, please list those skills and/or qualifications in the open-ended question at the end of the application and explain how those skills and/or qualifications relate to this position.

TYPICAL TASKS

Typical Job Duties:

• Lead digital marketing and social media planning, strategy and tactics and work cross functionally with marketing team and other staff to ensure efforts align with broader organization goals and support the overall marketing work.

• Project manage all digital marketing and paid social media work

• Manage assigned account representative relationships; identify KPIs, deliver creative assets and provide ongoing campaign suggestions in order to optimize results.

• Oversee agency responsible for paid social media ads, ensuring optimized campaigns.

• Oversee search engine marketing (SEM) contract and work and lead and coordinate with search engine optimization (SEO) contractor to optimize website and other digital content for SEO.

• Execute daily organic social media work and audience engagement.

• Regularly coordinate work and strategies with the PR and Content Lead.

• Maintain relevant components of content calendar and other content management tools and systems.

• Lead all digital marketing, website and social media monitoring, reporting and analytics efforts; use data and insights to continually optimize efforts.

• Lead marketing retention efforts, including creating and optimizing a monthly consumer newsletter.

• Stay current on social media, SEM, SEO and other digital marketing best practices and employ knowledge to improve strategies and tactics.

• Develop and oversee associated budget line items.

• Assist with content creation and graphic design work across owned platforms and for marketing collateral, such as brochures and ads as needed.

• Assist with sourcing content, such as photos and video, from reaching out to individual sources to capturing photos or video in the field to overseeing contracts, as needed.

• Assist with other communications and marketing needs when relevant, from hosting media to overseeing special marketing projects.

• For all work identified by the Marketing Lead as a Project, complete a project brief and work with the project manager to ensure work meets deadline and budget expectations; offer a project debrief for staff afterwards.

• Represent and serve as liaison for Mt. Hood Territory at/on/to various industry organizations, associations and meetings.

• Coordinate with tourism partners and communities to better promote tourism assets and increase ROI, overnight stays and tourism activity within the county.

• Council, advise and provide information and support when appropriate to parties seeking to promote and expand tourism opportunities within the county.

REQUIRED KNOWLEDGE AND SKILLS

Thorough knowledge of: English composition and language; Google Analytics and social media analytics tools; basic photography and video skills and editing; principles and practices of tourism development, marketing and promotion; best practices for becoming an expert in a new tourism product; principles of public relations and media relations; effective usage of social media, including video, and storytelling for marketing and communication purposes.

Working Knowledge of: Public relations, tourism/hospitality, and use of Destination Marketing principles; CRM and CMS website/database management; project management; desktop publishing software and its applications to create presentations and promotional materials.

Skill to: Communicate effectively, both orally and in writing, including ability to write for a variety of audiences in a variety of formats; represent Tourism and Mt. Hood Territory offerings to a variety of partners and other interested parties; establish and maintain effective and positive/cooperative working relationships with other staff and tourism partners; direct and motivate support personnel, vendors and contractors; manage time effectively; work independently on several projects simultaneously; exercise independent judgment with limited supervision; motivate people in the workplace; evaluate policies and procedures; assist in budget planning and coordination, contract coordination, and goal setting; gather, organize and evaluate data from an array of sources and conduct/coordinate reports; strong organizational skills; employ digital analytics tools, such as Google Analytics and graphic design software, including Photoshop and InDesign; use standard software programs including MS Word, Excel and PowerPoint.

WORK SCHEDULE

This position is included in the County's alternate workweek program, working 40 hours during a standard workweek of Monday through Thursday (Fridays off). Specific hours of work will be discussed with the candidate selected for this position at the time an offer of employment is extended. This position requires a flex schedule in order to fulfill social media and content posting requirements outside of the standard hours.

This position is eligible for hybrid on-site/telework subject to the https://dochub.clackamas.us/documents/drupal/9065b5fb-2237-47ce-9534-e7c8c40fc2bc and based on the Department's business needs. The exact amount of on-site/telework and schedule will be discussed with the hiring manager during time of offer. Telework locations cannot be located outside of Oregon or Washington. Washington residents must perform 50% of their time on-site at Clackamas County.

EXPLORE CLACKAMAS COUNTY

Clackamas County is in a prime location in the Portland, Oregon metropolitan area and is recognized nationally as one of the most livable areas in the United States. Located on the southern edge of the City of Portland and extending to the top of Mt. Hood, Clackamas County is part of a thriving region in the Northwest. It has a population of about 420,000 residents.

• http://www.clackamas.us/

• http://www.clackamas.us/onboarding/

• https://www.mthoodterritory.com/

• http://www.clackamas.us/diversity/

APPLICATION PROCESS

Clackamas County only accepts online applications.

Help With Your Application:

• https://dochub.clackamas.us/documents/drupal/6b3147a3-bf84-4f52-8238-64a37e936b4f

• https://www.clackamas.us/jobs#helpwiththeapplication

If you have any questions or issues you may contact the Department of Human Resources at 503-655-8459 or mailto:jobs@co.clackamas.or.us?subject=Application%20Materials%20Question. Our office hours are Monday - Thursday 7:00 a.m. - 6:00 p.m. Pacific Time (closed on Fridays).

HOW TO CLAIM VETERAN'S PREFERENCE

• https://www.clackamas.us/des/jobs.html

• https://dochub.clackamas.us/documents/drupal/a67ee11c-861c-4126-aa5a-4dec6174f6eb

VISA SPONSORSHIP

Clackamas County does not offer visa sponsorships. Once a job applicant has accepted a position, they will be required to complete an I-9 and confirm authorization to work in the United States prior to their first day.

EQUAL EMPLOYMENT OPPORTUNITY

Clackamas County is an Equal Opportunity Employer. We value diversity, equity, and inclusion as essential elements that create and foster a welcoming workplace. All qualified persons will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, political affiliation, disability or any other factor unrelated to the essential functions of the job.

If you wish to identify yourself as a qualified person with a disability under the Americans with Disabilities Act and would like to request an accommodation, please address the request to the Department of Human Resources prior to the recruitment close date. You may request an accommodation during the online application process.

RECRUITING QUESTIONS?

James Callahan, Recruiter

mailto:JCallahan@clackamas.us?subject=RECRUITMENT%20QUESTIONS

To apply, visit https://apptrkr.com/3865253

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