OPEN UNTIL FILLED                 PAY RATE DOE + Q                                                          $45,000.00 - $55,000.00 Annually

Under general direction to manage all aspects of the Development Corporation of Abilene’s (DCOA) and DevelopAbilene communications, marketing, and brand.  The position is an exciting opportunity for a passionate leader looking to influence the transformation of an organization.  The Marketing Coordinator will lead the organization in a rebranding process and leverage innovative opportunities to sell Abilene as a premier business location, statewide, nationally, and internationally.  Our goal is to let the world know who Abilene, Texas is by supporting our achievements and assets through creative content, graphic design, and video production. 

SUPERVISION EXERCISED

This position exercises no supervision.

EXAMPLES OF DUTIES

Work directly with CEO/EVP and other key staff to leverage innovative opportunities to sell Abilene as a premiere business location.

Communicate the DCOA/DevelopAbilene story by providing creative content, graphic design and video production for all programs, events, websites, and publications.

Create, implement, and monitor strategic and tactical communications plans and public relations strategy on behalf of the DCOA/DevelopAbilene.

Support DCOA brand through market research, branding all materials and messages.

Conduct market research based on targeted industry clusters.

Refine all brand messages including Mission, Vision, Core Values, Priorities and Strategies.

Develop, manage, and maintain yearly budgets that support plans and strategies for the marketing and communications budget.

Raise brand awareness of the DCOA/DevelopAbilene and their efforts, regionally, statewide, nationally, internationally.

Develop Brand Standards including the development of content for all print pieces, including newsletters and annual report, etc.

Design business collateral pieces to support industry messages, marketing Abilene as a premier business location.

Target Industry site selectors through direct marketing.

Work directly with media to maximize coverage locally, regionally, statewide, and nationally.

Oversee contracts with advertising, digital, and communications vendors.

Manage media and public relations efforts for crisis situations.  Track analytics on media coverage and other events or promotional campaigns. Utilize performance metrics and data to evaluate the impact of all marketing efforts.

Develop and write key messages for the CEO/EVP Board members and other staff to use in their speeches and outreach opportunities. Craft and review written content used for external economic development and marketing efforts including speeches, presentations, investor briefings, and prospect meetings.

Support the CEO with appropriate messaging to promote initiatives to the Board of Directors and/or community leaders.  Work with CEO when communicating to Board of Directors; posting of meetings, presentations, board packets, etc.

Coordinate the design, launch, and maintenance of the new website with GIS capability.

Manage all digital communications including website and social media outlets.  Lead targeted social media campaigns focused on educating corporate executives on the advantages of doing business in Abilene.  Create digital content independently or in collaboration with a vendor, including blog posts, videos, etc.

Manage special events, ribbon cuttings, announcements, etc.

Direct event planning for DCOA’s tradeshows and events. Elevate participant experience and marketing exposure at events, which includes Site Selection Conferences and other annual trade shows and engagements.

OTHER JOB-RELATED DUTIES

Perform other job-related duties and responsibilities as assigned by CEO or EVP.

Job Requirements

Knowledge of:
           
Graphic design experience using professional software; Publisher, Power Point, Adobe
Creative Suite, and web site management programs.

Experience in local and statewide, national media relations and marketing a development organization, Chamber of Commerce, corporation, or municipality.

Economic development and an economic development organization’s role in the community.

Skill to:
     
Communicate well with a strong attention to detail, creativity and motivation to meet and exceed established goals.

Display strong verbal and written communication skills.

Write and message presentations.

Create a Power Point presentation with graphics.

Use graphic programs for social media.

Guide an advertising agency or other vendors to accomplish the goals outlined in a marketing plan or advertising series.

Create social media campaigns, write, post, graphics and monitor results.

Perform with strong independent work skills and a proven track record of taking initiative and developing relationships.

Ability to:

Maintain a high level of confidentiality for sensitive information received pertaining to business prospects.

Provide public relations advice and guidance to CEO and EVP during tense or crisis situations.

Establish and maintain cooperative working relationships with those contacted in the course of work, both internally and externally.

Follow and embrace the City of Abilene Core Values – Respect, Integrity, Service Above Self, and Excellence in All We Do.

Experience and Training Guidelines:

Any combination equivalent to experience and training to provide the required knowledge, skills, and abilities may be qualifying.  Knowledge, skills, and abilities may be obtained through:

Experience:
           
Five (5) years of experience in graphics design, marketing, communications, branding, economic development, or other business development related work is preferred.

Education/Training:
           
A Bachelor’s degree in marketing, public relations, communications, journalism, or related field is required.

 License or Certificate:
           
A Texas driver’s license; the ability to obtain one, or a military waiver is required.

Special Requirements:

Essential duties require the following physical skills and work environment:

Travel using all modes of transportation, airplane, car, train, and/or other forms of transportation.

With or without accommodation, ability to lift to 25 pounds.